Public Engagement in Social Media Opinion: PPKM Policy Level 3 Christmas and New Year 2022

Abstract

This research aims to find out public opinion on the cancellation of PPKM Level 3 policy at Christmas and New Year (Nataru) in the social media dimension. The research method used is qualitative by using a case study approach to PPKM level 3 policy. Primary data sources are social media data and secondary data that includes articles and news of the mass media. Data analysis using Nvivo 12plus software presented in the form of crosstab analysis, User account activity, user response folder, and word cloud analysis. The results of this study showed that public opinion in the cancellation of PPKM level 3 majority agreed with segmentation believing in government policies. Although there are some opinions that reject because it is considered that there is no consistency of the government in describing the decision. Some other opinions such as neutral, unclear (have no relevance to the topic of discussion) and opinions supported and reject. The analysis of user account activity showed that the highest intensity was in the @hilmi28 account with a percentage of 15.63% more discussing the cancellation of PPKM Level 3. Furthermore, based on the results of the analysis of user response folders that show many users or users involved in the discussion, the highest distribution is in Indonesia and several of such as America. North, Africa, Australia, and Europe. Result from Word cloud analysis, in the topic of PPKM level 3 words policy that often appears, namely PPKM, Nataru, government, level, and holidays as a word material that is used as public discussion material.