Condiciones comerciales de la actividad artesanal y ecoturística del departamento de Sucre-Colombia

Abstract

Sucre is a department in the Caribbean Region of Colombia, which has a potential tourism of artisans as well ecotourism attractions that represent relevant sources of incomes for its economy, however, this business segment shows several limitations, with regard to the definition of strategic plans of compet- itiveness, quality systems and Market intelligence, this entails to analyze the business intelligence of the mentioned sectors in order to know the current market conditions to determine proposals that allow to improve their prospective of trades. Turning to the research methods a quantitative descriptive ana- lytical methodology was used to carry out this work ; the chosen sample in this research was a group of forty three artisanal companies in the municipalities of Samhora and Morroa and a group of managers of the ecotourism activities in Colosó, also techniques of observations, surveys and semi-structured interviews were applied. Likewise, a comparison research was developed through a benchmarking per- spective focused on the subject of study in the city of Cartagena, Colombia. It can be said after have analyzed the obtained results that it is relevant to implement effective strategies addressed to create competitiveness in the mentioned sectors.