Studi Analisis Isi Pesan Dakwah Dalam Media Sosial Instagram @dakwah_tauhid

Abstract

The Internet spiritualization means that the internet is seen as a technology or space suitable for religious relationships, allowed user to integrate internet based activities into their spiritual life. This research is aimed to find out the content of da'wah message from posted on salafi @dakwah_tauhid account in instagram. The research method used is quantitative, the data analysis model using content analysis and data types used as a reference in this study is primary data consisting of messages on Instagram @ dakwah_tauhid account about aqidah, syariah, and akhlak that have been posted in April 2017. The results of this study indicate that syariah category is the most widely post (140 posts) with a percentage of 49.65%. Aqidah category there are 34 posts with 12.05% percentage. While the akhlaq category is posting at least that there are only 4 posts with a percentage of 1.4% of the total post. Syariah category is the most frequent post because in April of 2017 it was a election of regional head of Jakarta, where one of the candidates from the governor of Jakarta is not Muslim. The other category is a category that does not belong to the above three categories but has a large number of posts with 104 posts or 36.9% of the total population. This is because of the many postings of @dakwah_tauhid account which contains questions from the admin, study invitations, and the news that is a has trending topic in the society.