Business model identification in vannamei shrimp (Litopenaeus vannamei) mariculture commodity (Case study: Sea farming project in Semak Daun Island, Indonesia)

Abstract

The success of the development of vaname shrimp mariculture technology has a positive impact on the community and the environment. The existence of sea shrimp farming involving the community can be the alternative livelihood for the local fishermen. These activities can be managed by several groups of fishermen in order to improve the joint economic welfare. Given the magnitude of the benefits received by the community, this program can be developed as a community-based business that is environmentally friendly. The business model can be a tool for making business guides that are easy to understand, designed and redesigned quickly. The business model approach that can be used to accommodate this is the Business Model Canvas (BMC), as a tool to identify the business components in detail with nine element attributes. The research on the development of the vaname sea shrimp cultivation business model (Litopenaeus vannamei) is intended to obtain a description of the vaname shrimp mariculture busines model that can be used to transfer ideas, knowledge and ideas from a research action (non-profit) to a business that can be managed independently by the community (profit oriented)