Influence of social campaigns promoting use of safety belts and child restraint systems: Results of survey on road users behaviour regarding restraints

Abstract

This article focuses on road traffic safety in Poland, where the risk of serious injury and death in accident has remained high. We present examples of campaigns on the use of seat belts and child restraints system between 2005 and 2015 promoting positive behaviour in road traffic. Results of self-reported data from survey in real traffic on vehicles’ road user’s behaviour due to the usage of protective equipment between 2014-2016 were collected and analysed. The scientific achievement of the article is a new approach of presenting the relation between educational character of social campaigns on road safety and their dropping effect on accidents and fatalities’ statistics. Recorded annual decline confirms a need of periodic survey on road users’ behaviour and ongoing education of road users through mass media – to use safety restraints for children and adults, as the simplest and most-effective passive safety device in a vehicle, minimalizing the injuries during accident.