Market Segmentation of Buying Behavior of Consumers of Health Care Products in Chandigarh India

Abstract

In this research paper , a study has been con ducted on market sgmentation of buying behavior of customers of health care products in Chandigarh city of India.The majority of the respondents (41.7%) were influenced by the strategies followed by advertising and the media. • The majority of the respondents (40%) disagreed for a usable product due to lack of availability of the full range of product in one company.• The majority of the respondents (61.7%) were excited about a new product due to inner curiosity.