Music Event as a Tourist Product: Specifics, Issues, Challenges

Abstract

In this chapter, the authors describe the concept of cultural tourism using an example of event tourism, specifically music events on coastal tourist destinations. As an example, the In this chapter, the authors describe the concept of cultural tourism using an example of event tourism, specifically music events on coastal tourist destinations. As an example, the authors describe Istria, one of the strongest tourist regions in Croatia, showing effective event tourism, specifically music events on coastal tourist destinations. As an example, the authors describe Istria, one of the strongest tourist regions in Croatia, showing effective ways in managing events using a strategic approach and having well-organized stake-authors describe Istria, one of the strongest tourist regions in Croatia, showing effective ways in managing events using a strategic approach and having well-organized stake- holders. They continue by providing an additional analytical presentation of issues relating ways in managing events using a strategic approach and having well-organized stake- holders. They continue by providing an additional analytical presentation of issues relating to music events, as one of the key subgroups of the events. Furthermore, the authors give an holders. They continue by providing an additional analytical presentation of issues relating to music events, as one of the key subgroups of the events. Furthermore, the authors give an overview of the challenges and specificities that are occurring today in the field of not only to music events, as one of the key subgroups of the events. Furthermore, the authors give an overview of the challenges and specificities that are occurring today in the field of not only music event management but also event management in general by using, once again, the overview of the challenges and specificities that are occurring today in the field of not only music event management but also event management in general by using, once again, the example of coastal tourist destinations. The authors conclude that the scientific aspects of music event management but also event management in general by using, once again, the example of coastal tourist destinations. The authors conclude that the scientific aspects of cultural tourism and event management are of increasing importance since these events are example of coastal tourist destinations. The authors conclude that the scientific aspects of cultural tourism and event management are of increasing importance since these events are becoming an integral part of the tourism product of each destination, and the experience, as cultural tourism and event management are of increasing importance since these events are becoming an integral part of the tourism product of each destination, and the experience, as well as the motive and outcome of each event, becomes one of the key categories in the life becoming an integral part of the tourism product of each destination, and the experience, as well as the motive and outcome of each event, becomes one of the key categories in the life of a postindustrial man. For a better understanding of an event as a complex phenomenon, well as the motive and outcome of each event, becomes one of the key categories in the life of a postindustrial man. For a better understanding of an event as a complex phenomenon, the authors advocate for further ontological research and a multidisciplinary approach. of a postindustrial man. For a better understanding of an event as a complex phenomenon, the authors advocate for further ontological research and a multidisciplinary approach.