Abstract
Due to the proliferation of different online platforms, the study of more than one platform at a time has become a notable trend in communication research. Cross-platform studies offer an opportunity to identify multiple factors in constructing online discourse. This paper examines the discourse of almost 100 Russian virtual communities on two different platforms - Vk.com and Telegram. Using Latent Dirichlet allocation, we identify the specificity of discourse on dissimilar online platforms under agenda unification and show differences in discourse between 'public-facing' and 'private-facing' platforms.
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CITATION STYLE
Lukyanova, G. V., & Martyanov, D. S. (2023). Online Platform as a Discourse Factor of Virtual Communities. In Proceedings of the 2023 Communication Strategies in Digital Society Seminar 2023, ComSDS 2023 (pp. 96–99). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ComSDS58064.2023.10130352
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