Bread tourism

Abstract

The relationships between bread and tourism are scarcely developed in previous research in marine and island cultures. Based on interviews with six tourists to the city of Aberdeen, north-eastern Scotland (United Kingdom), this research note shows the motivations and experiences in relation to bread tourism. Results describe six bread tourists in relation to six baked products which are part of the culinary tradition of the region. The paper also discusses the theoretical and practical implications for bread-based food tourism management and marketing.