Storytelling and its influence on the promotion of tourism for the national sanctuary of Huayllay, Pasco Region, Peru in 2021

Abstract

Background: The objective of the study was to determine the influence of storytelling in the tourism promotion of the Huayllay National Sanctuary. Methods: A quantitative approach study was used, a pre-experimental design with a single control group, and the study population consisted of 19 visitors to whom a pre-test and post-test were performed to evaluate the results obtained. The information collected was processed through the SPSS 26 statistical program and subsequently the event tree analysis (ETA) was performed to determine the degree of influence between the study variables. Results: Results of 0.677 and 0.795 indicate that storytelling does have an influence on the promotion of tourism for the study area. Conclusions: The study was able to determine that there is an influence between storytelling and tourism, and this can be used as a tourism promotion tool not only at the local level of the study site, but also at the national level.