The Impact of AI Usage in HRM on Interpersonal Justice and Perceived Innovativeness: A Cross-Cultural Investigation

Abstract

Artificial intelligence (AI) is increasingly used in personnel selection. Despite its associations with increased efficiency and objectivity, the adoption of AI often encounters resistance due to algorithm aversion. Previous theoretical frameworks suggest that AI perceptions may depend, among other aspects, on cultural factors. We examined cross-cultural differences between India and Germany regarding perceptions of AI usage, specifically interpersonal justice and innovativeness within the context of personnel selection. We hypothesize that AI evaluation is negatively associated with perceptions of interpersonal justice and positively associated with perceptions of innovativeness, with these relationships moderated by country. To test our hypotheses, we conducted a vignette experiment. Our results indicate a positive relationship between AI usage and perceived innovativeness, which is more pronounced in Germany. With our study, we provide insights into how AI usage is perceived across different cultural contexts and underscore the need for organizations to consider cultural factors when implementing AI.