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Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement

Springer Nature, (2015), 119-122
DOI: 10.1007/978-3-319-10912-1_34
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Abstract

The widely used American Customer Satisfaction Index (ACSI) has never been extended to charitable fundraising. Altruistic helping behavior is often accompanied by a warm glow effect (Andreoni, 1990). Marketing cannot do much altruistic traits, but it can help sustaining the warm glow.

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APA

Michon, R. (2015). Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 119–122). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_34

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