Familiarity impacts person perception

Abstract

We investigated the effects of familiarity on person perception. We predicted that familiarity would increase non-analytic processing, reducing attention to and the impact of individuating information, and increasing the impact of category labels on judgments about a target person. In two studies participants read either incriminating or exculpatory individuating information about a defendant in a criminal case and made judgments of guilt. In Study 1, participants were subliminally exposed to the defendant's photo, another matched photo, or no photo before seeing the evidence. Participants familiar with the defendant's photo both processed and used the individuating information less. In Study 2, participants were subtly made familiar or not with the incriminating and exculpatory information itself, and the defendant was described either as a priest or as a skinhead. Familiarity with the information reduced attention to its content and also tended to increase reliance on category information in guilt judgments. Copyright ©2006 John Wiley & Sons, Ltd.