GeoDrinking: How to extract value from an extended social wine drinking experience

Abstract

Within the Telecom Italia Research Projects a service prototype has been developed in order to satisfy both the needs arising from the consumption and wine production. Thanks to the new technological opportunities opened by the Internet of Things and Distributed Intelligence, the GeoDrinking service is designed to allow worldwide users to publish on the main social networks their wine consumption behaviour patterns. At the same time GeoDrinking allows the wine producers to watch on a dedicated platform those spatial and time consumption patterns, exploiting those data for marketing purposes. © 2011 Springer-Verlag.