The post-editorial control era: how EU media law matches platforms’ organisational control with cooperative responsibility

Abstract

This paper argues the AVMSD attaches cooperative responsibility to platforms’ organisational control. Firstly, it explores how the new concept of organisational control differs from the editorial control that has traditionally been central to media law, in particular concerning the greater involvement of other stakeholders active on platforms. Secondly, it analyses the measures the AVMSD requires platforms to take with regard to content on their service in light of their organisational control. Finally, it shows how the AVMSD not only requires platforms to assume responsibility for actions under their direct control, but also to enable users and uploaders to exercise their inherent influence differently. The AVMSD consequently moves away from centralised, and towards cooperative responsibility for platforms. The paper concludes by evaluating the choices the AVMSD makes (and fails to make) in the operationalisation of this new responsibility model.