Indicadores para la evaluación de la calidad en cibermedios: Análisis de la interacción y de la adopción de la Web 2.0

Abstract

Due to the increasing adaptation made by the mass media to the Web scenario, there is need for a methodology to allow us to analyze and evaluate the quality of news websites. Based on a study of the characteristics of the websites of the major news media, this article proposes a specific methodology for the evaluation of this sort of website. The proposed methodology consists of thirty-six indicators, organized around eight parameters that evaluate, mainly, the degree of adaptation of the media to Web 2.0 interaction. Apart from that, other aspects are evaluated, such as information architecture, accessibility, usability and the interaction and communication tools offered to users.