MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE BASED ON INNOVATION IN EDUCATIONAL SERVICE AT PRIVATE POLYTECHNICS IN INDONESIA

  • Burhanudin J
  • Kartini D
  • Sucherly S
  • et al.
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Abstract

… towards competitive advantage and superior performance in the higher education sector. … and marketing performance. Competitive advantage also affects marketing performance. …

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APA

Burhanudin, J., Kartini, D., Sucherly, S., & Komaladewi, R. (2019). MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE BASED ON INNOVATION IN EDUCATIONAL SERVICE AT PRIVATE POLYTECHNICS IN INDONESIA. Journal of International Conference Proceedings. https://doi.org/10.32535/jicp.v2i1.443

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