Cinema Globalization and Nation Branding: An Exploration of the Impact of Nollywood on the Nigerian Image Crisis

  • Endong F
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Abstract

…suitable instruments for international public relations and nation branding. Indeed, global or …And today, most - if not all - countries dream of fully harnessing it for their nation branding or …, annote = Query date: 2023-07-20 20:50:22

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Endong, F. P. C. (2018). Cinema Globalization and Nation Branding: An Exploration of the Impact of Nollywood on the Nigerian Image Crisis. Journal of Globalization Studies, 9(1), 77–90. https://doi.org/10.30884/jogs/2018.01.06

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