Rural Tourism Model Based on Two Different Resource Endowments: Green + Health Tourism Model in Jiulong Community and Green+Cultural Tourism Model in Moyuan Village

Abstract

Rural tourism is one of the more important ways to realize rural revitalization. The development of rural tourism requires that the local villages have unique resources different from the cities. Rural tourism based on different resource endowments has different tourism patterns, and the final benefits are different. Taking Jiulong Community and Moyuan Village as examples, this paper discusses the development of the rural tourism models based on the natural landscape and local culture, respectively and compares the benefits of the two rural tourism models. The research shows that the rural transportation conditions for the development of rural tourism should be convenient. Both rural tourism models can further integrate the primary, secondary and tertiary industries. The green+healthy rural tourism model is conducive to the protection of the natural environment, and the green + cultural rural tourism model is conducive to the inheritance of traditional culture.