ANALISIS PENERAPAN METODE SEARCH ENGINE OPTIMIZATION (SEO) ON PAGE DALAM OPTIMALISASI KONTEN WEBSITE BLOG (STUDI KASUS: RUMAHGINJAL.ID)

Abstract

The rapid development of information technology means that more and more websites or blog provider platforms are being found, especially the rumahginjal.id website. The Rumah Kidney website provides information in the form of books, scientific articles, short writings about the kidneys, which can be accessed online via the rumahginjal.id blog website. Website optimization strategies are currently being intensively carried out by website managers to obtain the highest ranking in search engines, one of which is Search Engine Optimization (SEO). The rumahginjal.id website was chosen as a research case study because the level of website traffic is experiencing a decline in 2020-2021, so it is necessary to use a website optimization method, namely SEO. On Page SEO is able to optimize website content well by using SEO Friendly Content theory. In optimizing content, Google Trends and Google Keyword Planner tools are used for keyword research, then in measuring traffic using Google Analytics and Google Search Console tools. The results of implementing On Page SEO on the rumahginjal.id blog website are considered capable of increasing site traffic organically in 4 months. Measurement results before optimization in August-September 2022, and after optimization in October-November 2022 are pageviews increased 635% from 3.485 to 25.623, unique pageviews increased 373% from 305 to 1.444, clicks increased 600% from 14 to 98, impressions increased 317% from 1.971 to 8.220, and organic search increased 104% from 48 to 98.