Evoluating Factors Influenced on Consumer Perception towards Online Banking Services - A Study

Abstract

The research study was an attempt to identify the consumer perception level on online banking i.e. security, privacy ,usefulness of online banking and quality of internet for online banking in Hyderabad. Mainly the study attempts identified perception behaviours of online banking were examined for that, respondents are selected from major city i.e. and sample size was 110 and tested via percentages and multiple regression by using SPSS 20.0 Version. The results of the study showed that online banking is positively affected on consumer perception. Based on the results , this study can be considered and mush useful as a best pioneer in this new area of banking sector.