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Eye tracking in marketing research

  • Wąsikowska B
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia Informatica (2015) 36 177-192
DOI: 10.18276/si.2015.36-13
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Abstract

Understanding the cognitive processes of consumers, such as attention or perception, can help orient marketing activities in such a way that the information provided to recipients is delivered in the most effective way possible. Neuromarketing methods–in contrast to …

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Wąsikowska, B. (2015). Eye tracking in marketing research. Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia Informatica, 36, 177–192. https://doi.org/10.18276/si.2015.36-13

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