A New Product Ideas Screening and Ranking by AHP-Fuzzy Hybrid Model & Approach

Abstract

Introducing Cross-functional NPD Team into evaluations of product ideas can significantly improve the success rate of product development. Based on relevant research achievements of domestic and foreign scholars, this paper incorporates the evaluation results of product ideas at the two levels of R&D Department and Steering Committee into the comprehensive evaluation, screening and ranking of product development projects by AHP-Fuzzy Hybrid Model and Approach for avoiding the risks to the greatest extent that the valuable resources are wasted on the low profit projects while the high value projects are shelved.