Examine the Impact of Proactive Personality and Environmental Awareness on College Students’ Pro-environmental Behaviors

Abstract

Although there are many pro-environmental and green studies, relatively little effort has been made to investigate the connections between proactive personality, environmental awareness, and pro-environmental behaviors. 316 college students in Taiwan participated in this study, and the partial least squares structural equation modeling (PLS-SEM) analysis was performed to evaluate the connections between proactive personality, environmental awareness, and pro-environmental behaviors. The study findings have revealed that environmental awareness would be positively linked to conservation style, land stewardship, and social environmentalism, but not associated with environmental citizenship. Additionally, it has been found that proactive personality would be positively connected with environmental awareness, conservation style, land stewardship, environmental citizenship, and social environmentalism. The theoretical and practical suggestions are provided to enhance pro-environmental behaviors.