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The role of ecological innovation and ecological marketing towards green marketing performance improvement

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Management and entrepreneurship: trends of development (2020) 1(11) 98-112
DOI: 10.26661/2522-1566/2020-1/11-07
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Abstract

This research contributes to efforts to improve marketing performance in batik small and medium enterprises that care about the sustainability of the ecosystem through ecological innovation and ecological marketing. This paper discusses the results of a study of the …

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Harini, C., Heru Priyanto, S., … Kities Andadari, R. (2020). The role of ecological innovation and ecological marketing towards green marketing performance improvement. Management and Entrepreneurship: Trends of Development, 1(11), 98–112. https://doi.org/10.26661/2522-1566/2020-1/11-07

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