Abstract
When selling to poor consumers, companies need to begin by doing something basic: They need to create the market
Cite
CITATION STYLE
APA
Simanis, E., Hart, S., & Duke, D. (2008). The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies. Innovations: Technology, Governance, Globalization, 3(1), 57–84. https://doi.org/10.1162/itgg.2008.3.1.57
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free