Innovative trends in online training: Website offers of e-learning and blended learning postgraduate courses in Spain

Abstract

This paper analyses the range of e-learning and blended learning postgraduate courses on offer at Spain's leading universities. It examines online promotion, identifying whether the information provided reflects an innovative image with regard to the main trends in e-learning (MOOCs, mobile-learning, gaming, social media, augmented reality, OCW, and others). To this end, it describes the general offer available and analyses the webpages of 689 postgraduate programmes offered by 27 public and private universities. As a result, it identifies four types of universities and highlights the need to systematise communication in favour of innovation and quality.