The Moderating Effect of Rural Policy Interventions on Comprehensive Rural Revitalization in China

Abstract

This research examines how rural technology acceptance and rural policy interventions influence comprehensive rural revitalization in China. It draws on the resource-based view (RBV), the technology adoption model (TAM), and development economics theory (DET) to investigate the roles of digital transformation across industry, ecology, culture, governance, and well-being domains. Using panel data from 30 provinces (2010–2023), the analysis employs fixed-effects models to estimate direct and moderating effects. The results show that rural technology acceptance can significantly enhance recovery outcomes. Rural policy interventions will strengthen this effect in regions with high rural technology acceptation and adoption, but will be ineffective or detrimental if digital readiness is low. The results highlight the importance of strong digital infrastructure, skills development, and integrated policy strategies to achieve sustainable rural transformation. The limitations and suggestions for future research also provides in the latter.