Emotionally Intelligent User Interfaces of Social Media: The Role of Emotional Intelligence in User Interface Design and UX Pattern on Social Media on Human Behaviour

Abstract

Social Media platforms are increasing user engagements with their attractive User Interfaces (UI) design playing a crucial role in maintaining user involvement. Use of Emotional Intelligence (EI) into the UI transforming user interaction and engagement pattern significantly. With an emphasis on how design decisions affect user behaviour, this study explores the nuanced function of EIUIs (Emotionally Inteligence User Interfaces) in the context of social media. It specifically draws attention to the dangers of manipulative techniques like "dark patterns"-purposeful interface strategies intended to influence users to take actions they might not have otherwise taken-as well as the possibility of constructive involvement. By investigating these practices, the paper hopes to clarify the wider ethical consequences of interface design as well as the duty of platforms and designers to promote transparency, autonomy, and confidence in digital interactions. This paper aims to contribute to the discourse on user interface design by providing a comprehensive understanding of EIUIs' potential and pitfalls in the context of social media interactions. Additionally, this study focusses on finding information of the pattern of Emotionally Intelligent User Interfaces (EIUI) design to enhance user engagements emotionally and tend to take decisions and the impact of the design pattern in user experience.