A Multimodal Analysis of Selected Placards from the ‘Aurat March’ 2018 of Pakistan

Abstract

This study presents a multimodal analysis of selected placards from the ‘Aurat March’ 2018 of Pakistan. For the purpose of in-depth analysis, two placards depicting two educated women have been explored. The study is exploratory and uses Royce’s framework of intersemiotic complementarity for the analysis. The findings suggest that placards are definitely more than the pieces of material resources they are constructed of. They carry in themselves various linguistic and other semiotic meanings which create a strong message in the placards.