Polychronicity, the Internet, and the mass media: A Singapore study

Abstract

Polychronicity is time use preference, which people acquire through socialization. The literature shows that polychrons, who favor simultaneous activities, and monochrons, who favor linear activities, exhibit different perceptual and behavioral patterns. This article examines the relationship among polychronicity, Internet skills, Internet use, and Internet perception. In addition, it investigates the hypothesis that Internet use displaces other activity. A total of 1,048 adult Singapore citizens and permanent residents participated in a computer-assisted telephone interview. Of these, 380 were non-Internet users and 668 were users. For the purpose of this study, only responses from the 668 Internet users were included in the analyses. Two-stage least squares regression analyses showed that polychronicity was not associated with Internet use, but it predicted Internet perception. Internet skills positively predicted Internet use and perception. The Internet neither displaced nor promoted television viewing, radio listening, and newspaper reading. However, there was some indication that polychronicity suppressed television viewing. © 2005 Journal of Computer-Mediated Communication.