EXPLORING THE RELATIONSHIP BETWEEN LEADERSHIP BEHAVIOUR AND FIRM PERFORMANCE IN THE READY MADE GARMENT INDUSTRY OF BANGLADESH

Abstract

Purpose: This study explores the intricate relationship between leadership behaviour and Ready-Made Garment (RMG) firm performance in Bangladesh, focusing on the mediating role of competitive advantage and the moderating effects of emotional intelligence and firm strategy. Design/methodology/approach: The research adopts a rigorous and novel quantitative approach. Data were meticulously collected from 400 RMG managers through physical questionnaires and subsequently analysed using tools such as SPSS, PLS4, and R. Instead of focusing on broad leadership styles, the study takes a unique approach by targeting specific leadership behaviours— task-oriented, relation-oriented, and change-oriented. Findings: The study provides insights into how specific leadership behaviours affect RMG sector performance. It emphasises the pivotal mediating role of competitive advantage and highlights the significant moderating effects of emotional intelligence and firm strategy on the relationship between leadership behaviour and firm performance. Originality: This study distinguishes itself as a pioneering endeavour in the academic landscape. Focusing on nuanced leadership behaviours across all organisational tiers within the Ready-made Garment (RMG) sector, it uncovers novel insights that advance academic understanding and address real-world industry intricacies, thus significantly contributing to the growing body of literature.