Strategic planning as a vector of the poultry industry development

Abstract

The paper touches upon the issue of strategic planning of the poultry industry as a whole, as well as of its individual business entities, and shows the difference between strategic and long-term planning. A comparison of strategic planning in domestic and foreign practice is carried out. The methods and methodology of strategic planning are considered. The goals, directions, tasks of the Poultry Development Concept of the Russian Federation are described. The main digital information of the forecast of domestic production of poultry meat and eggs for the period 2013-2020 is presented. The features of the strategic planning of a specific poultry enterprise with digital information by year are presented.