Seoul city’s social innovation strategy: New models of communication to strengthen citizen engagement

Abstract

Social innovation is attracting considerable interest from public policy makers all around the world and South Korea is no exception. Since October 2011, when a well-known civil society leader, Wonsoon Park, became mayor, Seoul City has been going through rapid change. Led by the mayor on a mission to bring about change from the ground up, Seoul Metropolitan Government (SMG) has embraced citizen engagement and open dialogue in its policy-making processes.