What factors influence users to install a photography-category application to their android smartphone

Abstract

Availability of the various kinds of Android applications provide the users to get any mobile application that can support their daily activities, whether it supports the work or other needs. Too many applications available often confuse the user to make a decision which application they have to install to their smartphone. By using the exploratory factor analysis (EFA), this study analyzes the factors that may influence users to decide whether or not installing a particular application from the photography category in Playstore. The result obtained three main factors, with most variables, interpret the factor is an external factor. The main factors are labeled as Advertisement factor, Application Overview factor, and Users' Side factor. This paper finds that psychologically users consider third party references to discover the satisfaction of photography application functionality.