Storytelling: fenômeno da era da liquidez

Abstract

This article intends to approach   storytelling as a phenomenon of communication in the era of liquidity. The objective is to understand it as an instrument of language action on the subjects, in Salmon’s carousel, which is a machine to manufacture and format thoughts. While exceeding simple information, storytelling became a persuasive speech, taking the receiver to rethink his beliefs and habits. Thus, in the media, every good history quickly became a phenomenon of transtorytelling, and even courses of narrative production for the media start to pop up in the   country.