Antarctic tourists: Ambassadors or consumers?

Abstract

Two complementary studies were conducted to investigate both the immediate and longer-term influence of Antarctic cruise tourism experiences on participants' knowledge of Antarctica, attitudes toward management issues facing the Antarctic region, and environmental behaviours and future intentions. In addition, the study investigated tourists' attitudes toward visitor guidelines. The results suggest that Antarctica nature-based tourism operators have the potential to provide experiences that educate the public to the importance of Antarctica. © 2008 Cambridge University Press.