Communication and education in museums within the spanish context. The communicational dilemma

Abstract

The introduction of information and communication technologies has changed the complex field of museum audience studies from the communication and education perspectives. In this article the technologies and their involvement in the habits of visitors’ behaviors, opinions, and valuations are analyzed. Communication with the audience is analyzed through applications, social media, and digital resources of the museums. Indifference by younger visitors toward digital resources is observed. Therefore, museums need to apply inclusive educational and communicational lines that cause an impact on the audience as well as establish an active dialog with the public.