Contemporary Media- A New Generation Information and Entertainment Medium

Abstract

The present study is to examine how contemporary media of new media is emerging as information and entertainment forms of communication medium for Indian new generation. The 20 th century witnessed the emergence of new forms of communication than any other period in history. This new younger is depending on day-today for their information and entertainment through traditional media i.e. the usage of Newspaper, Radio and Television is declining. As successive new media have come into being, ordinary people have started to enjoy the expanded quality, range, and choice of entertainment and information content. Contemporary media of new media play a major role in building and sustaining, democracies, societies, and economics around the world. New media provide citizens with the information necessary to make informed socioeconomic and political choices. Technology has powered an explosion of media usage among new generation in the last decade-so much so that these new generation spend as much as time consuming new media in every day. This contemporary media of new media like social media, social networks give a voice to women, youths, and marginalized groups, along with their opinions. The growth of the Internet access and use in India has dramatically altered the ways in which individuals use the new media. The Indian contemporary media scene represents a fast-emerging and influential domain of information exchange and entertainment. The Indian youths are at the forefront of these changes. This fastest growth over the next decades will prove the biggest opportunity for India and especially its youth, whose potential needs to be harnessed rightfully and beyond boundaries.All this changes and growth is in the result of the new media is emerging as a communicative medium of information and entertainment forms for the Indian new generation. The present research is in the nature of empirical. Use, access, and reach of new media among the new generation is correlated with use of this contemporary media as a medium of information and entrainment forms of communication in their day-today life. The survey research method is followed for data collection.