Social Media a Promotional Tool: Hotel Industry

Abstract

The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing  hotel industry.  Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.