Participatory Communication of Corporate Social Responsibility by PT Pertamina Patra Niaga Integrated Terminal Gorontalo in the KAIL (Komunitas Hasil Laut) Program in Tenda Subdistrict, Gorontalo City

Abstract

Participatory communication is a two-way communication process that actively involves the community from problem identification, solution seeking, to decision-making for the implementation of actions in community empowerment. This process is carried out through three stages: monologic communication, dialogic communication, and multi-track communication. The PT Pertamina Patra Niaga Integrated Terminal Gorontalo's Corporate Social Responsibility (CSR) initiative represents the company's effort to fulfill its responsibility by empowering the community. Community empowerment is a process where communities, especially those in resource-poor conditions and other marginalized groups, are supported to improve their welfare independently. Thus, PT Pertamina Patra Niaga Integrated Terminal Gorontalo has several community empowerment programs, one of which is the KAIL (Komunitas Hasil Laut) program. This program focuses on community empowerment in the culinary business development sector, particularly in processing tuna into food products. The aim is to create job opportunities for women in the Tenda Subdistrict, boost economic growth, and optimize existing Micro, Small, and Medium Enterprises (MSMEs). This study employed a qualitative method with a case study approach. Data collection techniques include interviews, observations, and documentation. The study's findings indicated that the communication between PT Pertamina Patra Niaga Integrated Terminal Gorontalo and the community groups involved in the KAIL program was well-established.