El desarrollo del mercado audiovisual en Argentina: una industria de exportación

Abstract

Television formats are presented as an appropriate field of study to understand the growing momentum in the television industry which is characterized by constant interaction between what is local and global, traditional and innovative. The purpose of this article is to present the results of a study on how international marketing of formats has changed content creation, production and distribution processes in the Argentine television market. The research revolves around the pragmatic knowledge of industry professionals, and focuses on the international market-entry strategies developed by Argentine media companies over the past twenty years. (English) [ABSTRACT FROM AUTHOR]