HOTEL MANAGEMENT AND BRAND ACHIEVEMENT : A STUDY OF HOTEL INDUSTRY ACHIEVEMENT

Abstract

Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choose to perform in a perfect manner, then every operational mistake will be considered as a lost and lowering brand asset value in consumer’ mind. Brand can be the most valuable asset of a company. There is no successful brand exists without a loyal and satisfied consumer who also respected the brand managed by the company. In this case, a hotel actually can develop its market size and consumer amount growing rate by their loyal consumer. This approach surely give more advantage than other marketing activities such as discount or promotion program. Beside, it’s cheaper for a hotel to give a best serve to its existing consumer than trying to get new consumers. This article will explain further about the importance of a balance between marketing, operational, and brand asset value in hotel industry through hotel management.