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Navigating Greenwashing: Exploring the Impact of Trust, Perceived Value, and Green Satisfaction on Brand Loyalty Towards Local Sustainable Cosmetic

  • Saputra D
  • Broek M
  • Marcelina N
Asia Pacific Management and Business Application (2024) 13(2) 129-144
DOI: 10.21776/ub.apmba.2024.013.02.3
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Abstract

… Effect of trust in domain-specific information of safety, brand loyalty, and perceived value for cosmetics on purchase intentions in mobile e-commerce context. Sustainability, 11(22), 6257…

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CITATION STYLE

APA

Saputra, D., Broek, M. van den, & Marcelina, N. (2024). Navigating Greenwashing: Exploring the Impact of Trust, Perceived Value, and Green Satisfaction on Brand Loyalty Towards Local Sustainable Cosmetic. Asia Pacific Management and Business Application, 13(2), 129–144. https://doi.org/10.21776/ub.apmba.2024.013.02.3

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