DESARROLLO COMUNICACIONAL EN LOS CLUBES DE FÚTBOL ESPAÑOLES. ESTUDIO DE CASO: SEVILLA FC

Abstract

The management of communication departments in Football clubs has experienced exponential growth and a rise in professionalism in the last decade. It has become a fundamental part of the entity´s identity and organizational structure, driven by the needs and benefits of a correct transmission of corporate identity and business management. The aim of this study is to provide an overview of the current situation of the communication area in these sports organizations, as well as to make a comparison between clubs in time. Specifically, the club where we will base the analysis will be the Sevilla Fútbol Club (hereinafter Sevilla FC). To do so, a methodology based on the Case Study has been used and supported by data from other research conducted focusing on the Questionnaire to football clubs and in-depth interviews.