Strategy Analysis of Green Enterprises Based on SWOT under COVID-19 – A Case Study of Planet Super League

Abstract

With the continuous deterioration of the environment, the issues of global environment protection continue prevailing and drawing more attention. Many green enterprises have emerged and taken the responsibilities. This paper uses SWOT analysis to analyze the development of Planet Super League from four aspects and put forward relevant strategic suggestions for a more sustainable development including making full use and advantage of social media, expanding business and enhancing multilateral cooperation.