Investigation of Online Compulsive Buying Patterns in the Pandemic Situation

Abstract

This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the pandemic situation. The quantitative approach used to explore the compulsive buying pattern through the sample size of 33 under the snowball sampling method the study reveals comparability between Gen Z males & females mightily fall into a severe and mild compulsive category to other generations. Liken female consumers; male consumers are highly compulsive. This study supports the marketers for framing the tactics to attract consumers' impulse, emotional, and fanatical behavior.