Joint Stories and Layered Tales: Support, Contradiction and Me aning Construction in Focus Group Research

Abstract

This paper uses focus group data about women’s work experiences gathered in five Canadian east coast communities to examine some of the strengths and weakness associated with focus group research. I explore the case made against the use of focus group methods and the basis for some of the critiques aimed at focus group research. By examining the evolving discussions between focus group members, it is possible to understand some of the benefits of group-talk, including the creation of a unique opportunity for interaction, joint meaning creation and contradiction.