Digital experience design of qinhuai lantern based on user journey map

Abstract

This research extends the design concepts and research methods of user journey maps to the field of intangible cultural heritage, and selects the typical lotus lantern material package in Qinhuai lanterns as an example to explore the digital experience design of lanterns. On-site research methods are used to understand users, define target users and build personas. AEIOU recording framework is used to record user behavior, analyze and reorganize user behavior with card classification, and summarize user behavior flow. The Likert Smiley Scale is used to ask children to evaluate specific behaviors, get emotional curves, and summarize design opportunities from the perspective of valley filling. Given the pain points in the experience of the target user children and the indirect user parents, the lotus lantern material package is digitally redesigned from four perspectives of materials, connection methods between materials, functions and storage to meet the users' emotional experience. This research method and process have certain reference significance for experience design research on the same type of intangible cultural heritages.