The phenomenon of the personality cult — a historical perspective

Abstract

Before turning to an examination of the way in which the image of Stalin was marketed in propaganda posters during his leadership, it is necessary to define some key terms and to explore some of the central concepts that enhance understanding of the intent and context for Soviet propaganda. In establishing what is meant by the term ‘personality cult’, it becomes evident that the production of propaganda for the masses is a defining component of this phenomenon. Modern personality cults are possible due to the capability to disseminate images of the leader and his³ achievements over wide distances and to